Managing Director at Bonsey Jaden
Marketing and Advertising | Sydney Area, Australia, AU
I'm sure I could put down some very nice points here demonstrating my business acumen and accomplishments. But personally I prefer stories; so here's mine – in 5 and a bit paragraphs.
Since entering the workforce 12 years ago I've had over 20 different jobs, and quit every last one of them – with the exception of Gloria Jeans, where it took the boss 2 months to realise I couldn't make a coffee to save myself, and eventually stop giving me shifts.
That was the happiest day of my life.
I began my corporate career at a small startup in Sydney in 2005, where I watched (and helped) the company grow from 8 people to over 100 in just a few years. I learned everything from data analysis to customer service, marketing to corporate comms, recruitment to people management. Oh, and how NOT to scale a business.
It was a hell of a ride to say the least.
After 5 years dedicated to building someone else's dreams I decided to escape the corporate prison and focus on building my own. I became a full-time musician, composer, producer, and professional beach bum, and proceeded to 'live the dream' for the next few years.
I had my first taste of being both a creative and an entrepreneur, and boy was it delicious.
When the opportunity arrived to start something new with my best friends, I had no hesitation in switching from music to music business. Our two-and-a-half man bedroom operation blossomed into a fully-fledged 20-person social media agency in less than a year.
I also decided to start 4 other business in the following year. We had to move offices twice to accommodate our short-sightedness and obsessive business drive.
In 2013 that door called opportunity swung open again, revealing glimpses of a strange & wonderful place called Singapore. After several scouting trips it was unanimously decided that the opportunities there were great, so I packed up my life that month and relocated to the South East to head up a new digital agency.
This is where the story really begins.